Key Concepts

• Media Language
• Institution
• Audience
• Representation
• Narrative
• Genre

Institution:

• There to ultimately make money.
• Media production is done by organisations.
• Organisations make the product, sell it, advertise and distribute it.
• The type of institution can influence the media product.

Media Language:

• The way in which media texts communicate with people that use them.
• Words like: camera movement, editing and sound are all under the media language umbrella.
• The words, images and sounds of media products.
• How the media is constructed.
• How the media communicates with us.

Representation:

• Media products present us with information about the world .
• This information has to be selected and shaped towards what we see or hear.
• media production means that all information is represented.
• For example, if a person on the front cover of a magazine was wearing a hoodie and smashing up a car, the magazine is trying to tell us that people who wear hoodies are violent.

Audience:

• The people who consume the product
• People the product is aimed at 
• 'primary' and 'secondary' target audience                                                                                    e.g. Disney's primary target audience is young kids, and the secondary target audience is the parents.