Year 11 mock reflect and perfect
Q4. Explain the impact of technology with regards to distribution. Use the BBC as an example in your answer [5 Marks]
In the exam I received: 2/5
Technology has a huge impact when it comes to distribution. Technology is a multi-trillion dollar industry, with products consumed every day by billions of people worldwide.
Media products and masses of information would not have been able to reach this huge global audience if technology wasn't in existence. Technology and social media is most likely the most common form of distribution.
An example of the impact technology has made to distribution is the BBC. The BBC displays media on a huge range of technological platforms, including bBC player, websites, games, apps and more... allowing global distribution to be accessible.
An example of the BBC's distribution through technology is the website BBC bitesize. BBC bitesize is a website that targets students from primary school to the end of their high school career. It provides information on a multitude of different subjects at many different levels presented through videos, games, texts, worksheets and more. This website is extremely helpful for students in completing homework and for revision purposes. Without the BBC distributing this media platform through technology; a potential grade changing and life changing website would not have been available for students, who can't necessarily access textbooks or find it hard to concentrate on working through resources that aren't videos or games.
Overall, technology has a massive impact on distribution because with technology, companies like the BBC are able to distribute their products to be available for anyone anywhere.
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